Welcome to the home page of The Corporate Story Ltd, Jonathan Steffen’s PR consultancy.

 

The Corporate Story helps business leaders to communicate where their organisations are coming from, where they are going, and what they stand for.

 

 

Our services include:

• Public relations
• Speechwriting
• Presentation training
• Internal communications
• Corporate journalism
• Marketing communications

Our approach is designed to help you deliver your own story convincingly.

Research	We assess how you communicate with your key audiences and how they perceive you
Strategy	We agree a strategy for developing and communicating your message
Story	We formulate a compelling story to convey your message
Delivery	We help you to deliver your story through selected media and channels

 

 

 

 

 

 

 

 

 

 

Typical scenarios in which we operate include corporate mergers & acquisitions, corporate rebranding and repositioning, the launch of new products and the introduction of new business strategies. We also support the profile of individual business leaders.

Our approach

Our approach is summed up in our strap line: we make your story work for you.

Every organization, at every stage of its existence, has a story to tell. It may be the story of a visionary start-up or a heroic turnaround; it may be the tale of the application of exemplary business ethics or the successful handling of a crisis.

The same holds true for business leaders. At every stage of a manager’s career, there will be a story to tell – be it that of an ambitious entrepreneur, a fast-track graduate recruit or a newly-appointed Chief Executive.

Understanding the potential strength of your story at each stage of your own or your company’s development is the first step in making that story work for you. The second is to understand the needs and expectations of your audiences. The third is to analyse the best means of reaching those audiences.

Next comes the development of your own story – based on objective analysis, validated by research and backed up by factual examples. The essence of your story should be distilled to a handful of words.

The delivery of your story may take many forms. You should be able to tell it both informally (over lunch, at networking events, as an ‘elevator speech’) and formally (by means of interviews, presentations and company literature).

The Corporate Story works with you to develop a powerful and convincing story and to communicate it effectively: we make sure that your story delivers success for you and your business.

 

For more about The Corporate Story, please see about us, our A4 PDF flyer, our credentials presentation, and frequently asked questions

Top of page