The Corporate Story

Frequently Asked Questions

The Corporate Story receives many requests for widely varying information. We hope you will find the answers to your questions here. If not, please contact us.

Click on the questions to the left (below) and the answer will appear on the right.

What is The Corporate Story Ltd?

Is this service only for major corporations?

Why is corporate storytelling so important?

What is special about story in a corporate context?

What types of corporate story exist?

Is The Corporate Story's approach simply about developing new stories?

Is The Corporate Story focused entirely on corporate storytelling?

Are these services only for groups, or can individuals benefit from them too?

In what types of situation can The Corporate Story's services be of use?

Is this approach purely top-down or does it take into account the views of key stakeholders?

The power of story is crucial to effective communication, whether in the classroom, the marketplace or the boardroom. For this reason we look at client organisations through the lens of story. In developing corporate narrative, we use a range of techniques, including:

Research
• Audience segmentation
• Quantitative analysis
• Qualitative analysis
• Benchmarking

Communication strategy development
• Message development
• Facilitated brainstorms, workshops and away-days
• Communication planning and evaluation
• Communication mentoring and training

Narrative development
• Story research
• Writing and editing
• Archive development

Story delivery
• Speechwriting
• Presentation development
• Presentation training and rehearsal