Whenever an organisation needs to explain itself, the services of The Corporate Story may be of help. This applies both to internal communications (for example, an employee road show) and to external communications (for instance, a press conference). Developing a story that is arresting, credible and persuasive and delivering that story to an engaged audience is the key to all good communication. Further situations in which The Corporate Story can help include the appointment of new management, the communication of a new strategy, the rebranding of an organisation, or the introduction of new products, processes and policies.